About Us: Who is behind Pawsome!® stands

If you're wondering who makes Pawsome!® possible, take a look behind the brand! Pawsome!® was founded in 2024. It is a cat food brand from Pets Nature, the home of high-quality, species-appropriate pet food from Germany. Since its launch, Pawsome!® has stood for delicious, grain-free food that real cats love.

Pets Nature itself has a real success story: in 1999, Martin Schupp founded the company with a great deal of idealism and a mission to provide pets with species-appropriate, high-quality food. Christian Numsen joined the company in 2002, and since then they have worked together to make the company strong.

A strong leadership team for strong brands

Since January 1, 2026, Pets Nature has been managed by a four-member executive board. Clever, experienced, and with a clear vision to ensure that brands such as Pawsome!® continue to improve:

• Martin Schupp: Founder and visionary from the very beginning
• Christian Numsen: Co-owner and managing director
• Dennis Vidal: Managing Director and responsible for marketing, sales, product development, and HR
• David Bäuerle: Managing Director and responsible for logistics, purchasing, customer service, IT, and HR

Together, they ensure that Pawsome!® is not only synonymous with delicious food, but also with a team that works with responsibility, passion, and a forward-thinking spirit.

Pawsome!® – because every cat deserves to be a little awesome.